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A Revolutionary FAM Trip Program for Travel Advisors

The Globus family of brands (Globus, Avalon Waterways, and Cosmos) proudly introduces FOR U, BY US, a groundbreaking hosted FAM trip program designed to transform the way Travel Advisors experience, learn, and earn.

This comprehensive, sales-driven initiative empowers Advisors with immersive on-trip experiences and robust pre- and post-trip support to maximize their earning potential. With FOR U, BY US, we’re not just showing you the world—we’re giving you the tools to sell it.


A One-Stop Shop for Success

    Unmatched Earning Potential

    Leverage the industry’s best commissions and exclusive insights to grow your business.

    Top-Rated Travel Experiences

    Explore the world with Globus tours and Avalon Waterways’ award-winning river cruises.

    Tailored Support

    Built by Business Development Managers (BDMs) for Travel Advisors, with your success at the forefront.

Program Highlights

Pre-Trip Preparation

  • Comprehensive training materials to set you up for success.
  • Detailed itineraries showcasing destinations and experiences you’ll soon promote.
  • Business plans and ROI-focused goals to align your efforts with measurable results.

On-Trip Engagement

  • Fully immersive experiences to deepen your knowledge of GFOB’s travel styles and destinations.
  • Training sessions and one-on-one mentoring with BDMs.
  • Social media content creation opportunities to boost your visibility and drive brand engagement.

Post-Trip ROI & Success Tracking

  • Tools to measure your success, including bookings, social media reach, and client engagement.
  • Actionable post-trip plans to implement what you’ve learned and maximize your impact.

In 2025, the Globus family of brands will invest in over 650 Travel Advisors through the FOR U, BY US program, alongside another 750+ Advisors through additional initiatives. This marks the largest investment we’ve ever made to support Travel Advisors.


Ready to Learn, Earn, and Succeed?

Discover how FOR U, BY US can elevate your business and transform your sales strategy. Contact your Globus family of brands Business Development Manager today to get started.

 

*This program is being launched for the upcoming 2025 travel year. Travel Advisors will be hand-picked by BDMs based on a number of qualifications. For non-selected Travel Advisors additional initiatives may include Suite Rewards and Travel Advisor Discounts.

 

Travel Advisor Discount